Your Virtual Marketing and PR Agency

Gain access to top-notch marketing and public relations resources without breaking the bank.

Firecracker can help you meet your marketing goals at a price up to 50% less than traditional agencies.

We do this by keeping our overhead and ongoing costs low, and pass on the savings directly to you.

And unlike specialty agencies, we are not married to any one particular form of marketing. We choose the right service to meet your needs. For example, an SEO firm will only know SEO. They will advocate only SEO for your needs, no matter what.

Firecracker will listen carefully to your needs and propose a plan of action tailored for you.

"During an unprecedented economic environment, Firecracker was instrumental in both re-launching our brand awareness efforts, social media marketing, and public relations campaigns. The personal attention and proven results speak for themselves."

Stuart M. Dorf, Esq., Senior Vice President of XSite Validation

"Firecracker has turned every marketing dollar we spend into eight dollars of revenue. VCG would not have the marketing presence and success it does today without Firecracker as our PR firm."

Jake Ryan, president of Venice Consulting Group

"PR is about results and on our very first project, Firecracker secured a front page story on a national journal which gave us important exposure in our industry."

Benny Canady, Corporate Marketing Manager of Universal Electronics, Inc.

Firecracker Blog

"Free Lead Generation Worksheet"

Increasing sales is all about increasing your leads. Download our free worksheet to show you how increasing leads can improve your bottom line.

"A Facebook Search Engine?!"

Can Facebook compete with Google on their own turf? Read how Facebook is looking to create their own search engine.

"Major Google Changes and SEO"

Google has rolled out major changes to their search algorithm Find out how Google's new changes will impact your SEO efforts.

"The Coming Apple iPad Revolution?"

Is the iPad all hype, or is it the new hope for the publishing industry? Find out how the iPad will impact marketing

Negative Google Listings and Online Reputation Management

Can You Succeed While Ignoring Google?

How a Brand Can Go From Cool to Fool

Partnering to Success

The Best New Year's Resolution

Why Good Enough is Good Enough in Marketing

When Best Practices Aren't Best

Google Fast Flip and Press Releases

The Growing Irrelevance of Mainstream Media

What's Your Story?

Looking for Experts in General and Technology PR?

Searching for the right public relations firm is a bit like searching for a needle in a haystack, especially if you need technology PR. Technology public relations follows the same best practices for general PR with a stronger understanding of the IT field. The main goal is to communicate the values and benefits of the client without getting bogged down in technical jargon. Too often, tech companies will happily outline all the features of their products or services and completely forget that prospects buy on benefits. It's a subtle difference to those not in the technology PR field, but one that is of crucial importance to the media, editors and readers of the content. Trying to do technology PR yourself without expert help can eventually lead to costly mistakes. Trust the experts. Trust Firecracker PR.

Technology Public Relations with a Twist

What makes Firecracker PR the right agency for your technology PR needs? It starts from a deep background in the technology field. From its founders through the organization, each team member thoroughly understands different fields of technology. Whether it's business intelligence, web hosting, enterprise application integration, software as a service, Web 2.0, iPhones or Facebook, you can be sure Firecracker knows exactly how to position your products and services for the maximum exposure with the media. We excel in brainstorming and finding creative story angles to give your message the best opportunity for media coverage. This is technology public relations done in an innovative way uncommon in the IT field.

High Tech PR Using High Tech Tools and Low Tech Know-How

Firecracker uses the latest tools and best practices in the field of marketing to help you achieve the results you need in high tech PR. For example, the fields of Search Engine Optimization (SEO) and public relations are quickly blurring. Press releases, once the meat and potatoes of PR, are now a good tool for SEO to build inbound links to your site. Proper keyword research and crafty writing can make the press release get you media attention as well as better rankings on search engines. Most high tech PR firms won't or can't help you in these ways. Only Firecracker blends its knowledge in all areas of marketing to amplify your results.

High Tech Public Relations Through a Los Angeles PR Boutique Firm

Based in Los Angeles, California but servicing companies around the world, Firecracker provides high tech public relations through its "virtual agency" model. Business isn't constrained by location any longer, and neither should your PR firm. Our team members are located throughout North America, and are always staying on top of the pulse of the high tech industry. So take the first step by contacting us today to learn how easy great high tech public relations results can be.