As you know, every so often we at Firecracker come across some great articles that we think will benefit you. Keeping in mind that imitation is the finest form of flattery, here’s a reprint of one of those on the relevant topic of email marketing. To many in this era of Facebook and Google, email …
READ MOREUncertainty. That’s the name of the game in the economy right now. Businesses and consumers still feel uncertain about what the near future holds in store for us. But regardless of whether we boom or bust, there are things you can do for your marketing and public relations on a consistent basis that will help …
READ MOREHappy Mother’s Day to all those moms who toil behind the scenes. They are the true unsung heroes. Often I’ll come across a great article that deserves a full reprint. Here’s one that will get you thinking. Time on Site is an important metric, one that you can find in Google Analytics. It’s not enough …
READ MOREFacebook, Twitter, LinkedIn, Youtube…aghghhghghhh! If you’re like most companies, all this social media stuff is enough to make your head spin. Should I do it? If so, how? How much? When? What to post? What does it all mean? Here are some practical tips that can help bring some sanity to your social media strategy: …
READ MOREYes, it’s been a brutal 2 or 3 years for most of us. Whole industries were devastated in the recent recession. But what’s more devastating is the potential lasting impact on the psyche of a business person or a marketer. Too many of us become victims of circumstance, using the environment around us to make …
READ MOREAs I mentioned in a previous newsletter, good PR is just like good sales. In other words, building relationships works in sales. Building and nurturing relationships is also essential to long term success in PR. The image of a reporter brings to my mind the character of Lois Lane or Clark Kent. Always in a …
READ MOREEarly on when the Internet, search engines and the phrase “Search Engine Optimization” were just gaining popularity, press releases were underrated. With the newer wire services providing distribution at prices everyone could afford, including MarketWire, PRWeb and PR.com, businesses of all sizes started using press releases to “do PR”. As press releases were used and …
READ MOREThere’s the old saying that the only function that matters in a company is marketing. After all, without a market or customers, there are no sales and ergo no company. Another truism that is just as appropriate in public relations should be that all PR is simply sales. Think about this for a moment. In …
READ MOREThere’s the old saying that the only function that matters in a company is marketing. After all, without a market or customers, there are no sales and ergo no company. Another truism that is just as appropriate in public relations should be that all PR is simply sales. Think about this for a moment. In …
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