CLIENTS
SRI International
Media:
Firecracker PR secured them coverage in MIT Technology Review, IEEE Spectrum, MSN, Computerworld, AXIOS, Yahoo!, Ars Technica, Fast Company, The New Republic, Gizmodo and more.
Summary:
SRI is one of the most storied non-profit technology research institute in the world.
Their history includes the formation of the Internet and the creation of Siri (eventually sold to Apple).
Areas of expertise include AI, biomedical, computer vision, education, national security, quantum, robotics, speech & natural language, venture investing and more.
Fujitsu
Media:
International Business Times, HPCWire, Network World, CIO.com, Computerworld, TechTarget, IEEE Spectrum, CMSWire.
Summary:
Fujitsu is a global IT and computing leader, ranked as the fourth largest IT service provider in the world in 2018.
Firecracker PR led the media outreach to promote their supercomputers, Fujitsu Solutions Lab, ARM servers, AI work and more.
Sparkcentral
Media:
Forbes, RetailWire, Customer Think, Martech Advisor, DestinationCRM, Information Age, Retail Banker International, TechTarget.
Summary:
Sparkcentral is an enterprise SaaS platform enabling the customer service for some of the world’s top brands including Nordstrom, Jetblue, Discover, Zappos, and others.
Within six months of media relations, their inbound web traffic increased 76% solely due to PR efforts alone.
Firecracker PR utilized our Ignites process with a particular focus on Step 2: Thought Leadership to establish the company as a leading voice in its sector.
BEYOND LIMITS
Media:
Beyond Limits has been covered in Wall Street Journal, ZDNet, Financial Times, Forbes, Fortune, Huffington Post, Entrepreneur.com and many other outlets.
Summary:
Beyond Limits is an AI startup born in the labs of NASA/CalTech.
When they first started with Firecracker, they had no press coverage or public presence.
Firecracker worked directly with the Wall Street Journal to secure an exclusive story on client’s Series B funding of $20 million with BP Ventures.
Firecracker landed them over 60 media coverage in only 8 months.
TP-LINK
Media:
CNET, Engadget, Fox News, ABC World TV, PC World, Time Magazine, PC Mag, Gizmodo, CRN Magazine and many, many others.
Summary:
TP-LINK is a global leader in wireless networking, based in Shenzhen China.
Back in 2010, TP-LINK was launching into the US market with no brand awareness or sales.
At the time, the US wireless networking market was highly competitive.
Well-known brands included D-Link, NETGEAR, Linksys, Belkin and many others.
Within 3 years, Firecracker helped TP-LINK hit $60 million in sales while securing product reviews in some of the top media outlets.
GRUPO VIDANTA
Media:
Los Angeles Times, Forbes and the San Diego Union Tribune.
Summary:
Grupo Vidanta is one of the largest luxury resort developers in Mexico.
Their resorts, airports and upcoming theme park are located on the most desirable beachfront properties.
Firecracker helped its corporate brand and multiple resort brands and golf courses secure coverage in both national and local media.
AMERICAN HEART ASSOCIATION
Media:
Firecracker secured coverage in Engadget, Tech.co, Rev Cycle Intelligence, Healthcare Now Radio, Health Tech Insider, Patient Daily, Cardiovascular Business as well as a radio interview.
Summary:
The AHA launched a new Center for Health Tech & Innovation with an invitation-only forum.
High profile attendees included Vinod Khosla and other CEOs, VCs and leading doctors.
MOSAIC451
Media:
Firecracker secured them mentions in CRN, CIO.com, USA Today, InformationWeek, MSP Mentor, Computerworld, The VAR Guy, CSO Outlook and many others, averaging two to four media mentions a month.
Summary:
Mosaic is a managed security service provider in Phoenix, with clients in education, government, infrastructure, finance and healthcare.
When they first retained Firecracker, they had zero press mentions.
3DLIVE
Media:
PCWorld, theme park industry news, mass media.
Summary:
3DLive pioneered one of the highest resolution 3D LED experiences specifically for live events.
High profile projects include Michael Jackson “This is It”, and theme rides.
“With partners as large as BioWare, Cedar Fair, and EA, it’s easy for a small company to lose their presence in PR campaigns, but Firecracker PR ensured that 3D Live was presented as a driving force of the project. We received an outstanding amount of press thanks to their efforts.”
-Theresa Elorriaga, Director of Marketing for 3DLive
GEENI SMARTHOME PRODUCTS
Media:
Firecracker secured mentions and reviews in CNET, Techcrunch, VentureBeat, the Verge, Techhive, Digital Trends, The Wirecutter, Smart Home, Tom’s Guide, PC World and others.
Summary:
Geeni is a smarthome brand with smart bulbs, smart plugs and other devices.
Upon our engagement they had no media coverage.
STOPOINT
Media:
Within 90 days Stopoint was mentioned in Wall Street Journal, NBC News, Buzzfeed, Miami Herald and the Chicago Tribune.
Summary:
Stopoint buys used electronics from consumers and pays cash.
Upon our engagement they had no media coverage.
SIMULATION STUDIOS
Media:
Entrepreneur.com, Business Insider, business radio interview.
Summary:
SimStudios does corporate training for Fortune 100 execs using simulation software for “war rooms”.
At their engagement with Firecracker, they had no press coverage.
“Firecracker landed us high profile articles in Entrepreneur.com, Business Insider and a radio interview within the first few months of our engagement. They’ve exceeded my expectations of what a PR firm can deliver.”
-William Hall, EVP of Corporate Learning at SimStudios
ASTERRIDE
Media:
CNET, Washington Post, NPR, Boston Globe, NBC TV (Chicago) and others.
Summary:
asterRIDE is a ride-hailing app competing with Uber and Lyft.
Upon its initial launch in Phoenix, AZ, it was unknown with no downloads.
“Within months, we were mentioned in top media including CNET and Washington Post. Firecracker secured us stories and interviews in newspapers, television and radio. Firecracker go beyond the call of duty to advise us on all things media and public relations. They are a true member of our team.”
-Seth Rudin, founder and CEO
CERTAINSAFE
Media:
Outlets include Information Week, Baseline Magazine, PCMAG, Intelligence Community, eWeek, CRN, Network World, CIO.com, CNN live TV interview, Security Today, Homeland Security Today.
Summary:
CertainSafe pioneered a method of transmitting and storing data called “Microencryption”.
At their engagement with Firecracker, they had no press coverage.
During our 20 month engagement, we secured 87 unique media mentions, reviews or interviews.
CONSUMER AFFAIRS FOR BRANDS
Media:
Search Engine Watch, official Salesforce Blog, Moz.com.
Summary:
ConsumerAffairs for Brands is a SaaS platform for companies to manage reviews and generate leads.
At their engagement with Firecracker, they had few press mentions.
Thought Leadership articles in key industry publications raised their visibility and provided valuable high-quality backlinks for SEO purposes.
COGNETYX
Media:
Firecracker secured them mentions in PCMAG, Fox Business, CIO.com, Becker’s Hospital Review, Electronic Health Reporter, Compliance Week, IT Pro Portal and others.
Summary:
Cognetyx launched an artificial intelligence cybersecurity solution for healthcare organizations.
At their engagement with Firecracker, they had no press mentions.