CASE STUDIES
Li-Cycle
Li-Cycle (NYSE: LICY) provides an end-of-life solution for lithium-ion batteries and creates a secondary supply of critical battery materials. Over a period of a year, Firecracker secured for them 324 unique media mentions with a combined online circulation of half a billion impressions. Li-Cycle completed a successful SPAC listing on the New York Stock Exchange.
ABTC
American Battery Technology Company is a lithium-ion battery recycling
and advanced battery metal extraction company that has developed a clean
technology platform that increases the domestic production of critical
and strategic metals used in the batteries that power electric cars,
grid storage applications, and consumer electronics and tools. Within
the first 60 days, Firecracker PR helped to secure numerous mentions in
industry media, along with a lengthy feature in Fast Company
EVCS
EVCS is one of the largest electric vehicle (EV) fast charging network operators on the US West Coast. Our agency structured a public relations and messaging strategy, along with a campaign roll out. Within the first two months of engagement, Firecracker secured for EVCS a feature television interview on Spectrum News 1 Los Angeles, one of the largest news media markets in the country.
Orange EV
Orange EV, headquartered in Kansas City, MO, is the leading OEM providing industrial fleets with heavy-duty electric vehicle solutions proven to save money while being safer, more reliable, and preferred by drivers and management. Firecracker averaged a whopping 16 unique press stories per month over a span of 2 years, including outlets such as TechCrunch, Benzinga, Bloomberg, CleanTechnica and more. The Advertising Value Equivalent (AVE) for all those media mentions is $34.7 million.
Solar Energy Partners
SEP is a fast-growing solar energy installation company in California, which hired Firecracker PR to help distinguish it in a highly competitive and fragmented market. Through detailed analysis and storyboarding, our agency helped craft unique narratives that resonated with reporters. The result was steady articles in both television and local newspapers such as CBS Sacramento.